Smart use of data for better results
Tools like Google Analytics allow companies to understand their users in whole new ways. But too many companies just install GA and call it done.
We like to take things further. Whether using event and goal tracking to get more granular information, segmenting user groups to better understand how new prospects interact differently from existing customers, multivariate testing to figure out how to elicit a desired action more frequently or providing ongoing reporting and recommendations to help improve user experiences, we partner with you to make positive changes happen.
Integrating websites and interactive widgets with analytics tools like Google Analytics or HotJar provides insight into customer behavior, areas for UX improvements, and more.
- User behavior analysis
- Performance metrics
- Scroll and click tracking
- Landing page and funnel reporting
Winner winner, chicken dinner: A/B testing FTW
A/B testing different copy or design elements can be a great way to better understand your audience and what makes them tick.
We're experienced at using tools like Convert, Optimizely and Google Optimize to create experiments and increase engagement, drive conversions, and eliminate cruft.
- Hypothesis development
- Split testing
- Multivariate testing
- Statistical analysis
- Adwords testing and optimization