Hot Sauce works with Storage Post, an Atlanta-based self-storage business, to providing their customers with a fuss-free and fast storage reservation experience. Our work with Storage Post includes branding, ongoing web design and development, A/B testing, and creating print collateral.
Positioning and Brand Design
While Storage Post has locations all across the country, they take great care to ensure that each location is treated like a local business. At each Storage Post location, customers will find a friendly and hospitable service staff as well as all of the finest amenities.
Hot Sauce worked with Storage Post to identify its unique brand promise: the combination of self-storage know how and personal care how. Our process included:
- Quantitative and qualitative research
- Competitive analysis
- Stakeholder and customer interviews
- Identity development
Web Design and Build
Hot Sauce designed a distinctive, locally-focused website for Storage Post that provides both an intuitive user experience and a fresh, modern and sophisticated look and feel to suit the company's brand. The website includes:
- Integration with third party inventory management system
- Extensive event-driven Google Analytics with Google Tag Manager
- Other stuff too
Ongoing testing and optimization
Today, we help Storage Post on a daily basis to analyze and optimize web performance and lead generation, to produce advertising materials and sales support, and to find new ways to attract and delight customers.