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Storage Post

Hot Sauce works with Storage Post, an Atlanta-based self-storage business, to providing their customers with a fuss-free and fast storage reservation experience. Our work with Storage Post includes branding, ongoing web design and development, A/B testing, and creating print collateral.

Positioning and Brand Design

While Storage Post has locations all across the country, they take great care to ensure that each location is treated like a local business. At each Storage Post location, customers will find a friendly and hospitable service staff as well as all of the finest amenities.

Hot Sauce worked with Storage Post to identify its unique brand promise: the combination of self-storage know how and personal care how. Our process included:

  • Quantitative and qualitative research
  • Competitive analysis
  • Stakeholder and customer interviews
  • Identity development
Storage Post Positoning

Web Design and Build

Hot Sauce designed a distinctive, locally-focused website for Storage Post that provides both an intuitive user experience and a fresh, modern and sophisticated look and feel to suit the company's brand. The website includes:

  • Integration with third party inventory management system
  • Extensive event-driven Google Analytics with Google Tag Manager
  • Other stuff too
Storage Post Website Wireframes

Ongoing testing and optimization

Today, we help Storage Post on a daily basis to analyze and optimize web performance and lead generation, to produce advertising materials and sales support, and to find new ways to attract and delight customers.